A tale from Scott: a fellow he knows runs a bicycle shop in San Francisco and every year he buys a big fat ad in the Yellow Pages, which as you well know costs a bundle of money. All is well and good until last year when the phone company screwed up the ad big-time: they got his phone number wrong. So he sued. The phone company's lawyer argued that it didn't matter because nobody uses the Yellow Pages anymore anyway.
That's just the bestest argument I've ever heard.